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Autor:  Fran
E-mail:  não-disponível
Data:  13/ABR/2013 2:51 PM
Assunto:  leverage
Mensagem:  leverage = influence, advantage, also as a noun it is a lifter, ( also potentialize, http://www.merriam-webster.com/dictionary/potentialize )

When you use a social media tool such as Facebook on your marketing mix you can leverage the reach you'd otherwise have [without the use of social media] on your prospective buyers.

In the banking industry the term leverage refers to enhancing the business value of a company without increasing the investment by using the resources, debts, etc. already available for that company.


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 English Made in Brazil -- English, Portuguese, & contrastive linguistics
leverage  –  Katiana  13/ABR/2013, 9:29 AM
leverage  –  Fox Fox  13/ABR/2013, 2:37 PM
 leverage  –  Fran  13/ABR/2013, 2:51 PM
leverage  –  Fran  13/ABR/2013, 2:56 PM
leverage  –  Renan  13/ABR/2013, 4:06 PM

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