Our public relations are guided by two principles:
– Educational Marketing
– Empathy in Advertising
Through educational marketing S&K redefines marketing and offers the public access to all intellectual production of the school free of charge. This way, we comply with our social responsibility and demonstrates good corporate citizenship.
Empathy in advertising means that any message ever delivered to the public must be evaluated from the standpoint of the receiver of the message. S&K does not use intrusive media. Messages must be informative — containing facts and information based on academic research. All contents must be of interest to the target public. Information and knowledge are not concealed to be sold later — everything is offered as a whole, for free. Educational goals override commercial interest.